Author: admin

  • Being a challenger brand

    Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has changed the way we work and whether it should instigate a future reform of our…

  • When ads get weird

    We’ve seen our fair share of weird ads over the years so we thought it would be interesting to take a look back at some of the wackiest TV ads from brands that left the public speechless. With our interest sparked by Coca Cola’s new ‘tongue’ ad, we look at an enlarging Perrier bottle, seductive…

  • Getting the max from the mix

    Traditional and digital media have long operated in silos, and with an ever increasing number of screens and platforms, it can seem overwhelming and bring a temptation to revert to old media habits rather than try to master a new art. In our final episode of the series, two industry heavy hitters share their recipe…

  • Career journey with Paula Bloodworth – Wieden + Kennedy

    In this episode of The Marketing Commute, we hear from Paula Bloodworth – the Global Group Strategy Director for Nike at Wieden + Kennedy. Paula is newly based at the W+K Portland head office and heads up strategy for Nike globally. She is a fantastic Australian talent with an incredible career journey, which we are…

  • Finding better problems to solve with Gareth Kay

    Gareth Kay, Founding Partner of Chapter SF, suggests we find better problems to solve. Listen to this episode of On Strategy Showcase.

  • ITV rebrand with Lucy Jameson of Uncommon London

    In a world of streaming services, find out how a national broadcaster is sharpening its brand. Listen to this episode of On Strategy Showcase.

  • Hard graft leads to good craft

    Strategists occupy a tricky space in agency world, wedged between account service and creative. We’re under constant pressure to deliver brilliant strategic thinking that inspires our clients, while providing a fertile direction for the creatives to exploit. Oh, and it has to work its arse off. The perfect stories we all read in case studies…

  • Do the hard thing

    A close friend of mine sadly lost his brother, Michael, a few weeks ago. He told me about a handwritten note that Michael kept on his fridge as daily inspiration. It said, ‘Do the hard thing’. This resonated with me to my core and is something I’ve always believed in. Also known as the thing…

  • The challenge of choosing creativity

    Some of the work I’m most proud of never saw the light of day. It died at the final research hurdle, or worse, it got remade into something forgettable. I know I’m not alone. As a trained researcher and a fan of spending time with real people in the real world, it took me a…

  • The case for seams

    There’s a word cropping up in briefs, and at last – AT LAST! – it’s not pivot. It’s seamless. Things need to be seamless, you see. Seamless and easy and convenient until, presumably, the point we’ve convenienced and seamlessed and perfected ourselves out of natural resources and a liveable climate. That’s a whinge for another…